Canaries 02/10/2018.- The Canary Islands Special Zone (ZEC) attended the Open Innovation Forum, held in Madrid, an event prior to South Summit 2018, whose objective was to look in depth at the present and future of open innovation for the consolidation of corporate ecosystems and startups, and how to face these challenges from a broad perspective.
Conceived as a space to share experiences, during the day the changes to be made in the markets, the development of new products and services and in the management of talent were examined in depth. Within the framework of the Open Innovation Forum, which promoted networking and the establishment of contacts between corporations, startups and companies for the implementation of open innovation, the ZEC followed an agenda of B2B meetings with company managers who attended the event.
Experts taking part included Henry Chesbrough, known as “the father of open innovation” and director of the Garwood Center for Open Innovation at the University of California-Berkeley, who opened the day with the conference entitled How to improve innovation in the current panorama. The second plenary session addressed the real value that open innovation and its ecosystems offer companies. The program included two panels on Key Challenges to Success and, finally, the Startup Challenge. The conference was attended by executives from BBVA, Salesforce, Amazon, Google and Iberia, among others.