Gaming Experience, S.L. (TGX)

 

eSPORT: a GROWING MARKET WITH MASSIVE POTENTIAL THROUGHOUT THE WORLD

The company Gaming Experience S.L., which operates within the framework of the Canary Islands Special Zone (ZEC), creates the online platform TGX, which integrates products, services, content and social features related to the gaming culture, such as eSports, video games, events and online stores. The CEO of the company, Antonio Cabrera Almeida, stresses that the entity has already been growing its committed to the “new sector, an growing market, with a gigantic potential on the whole planet”.

The company Gaming Experience S.L., which operates within the framework of the Canary Islands Special Zone (ZEC), creates the online platform TGX, which integrates products, services, content and social features related to the gaming culture, such as eSports, video games, events and online stores. The CEO of the company, Antonio Cabrera Almeida, stresses that the entity has already been growing its committed to the “new sector, an growing market, with a gigantic potential on the whole planet”.

The online platform TGX, created by the Gaming Experience company “integrates services, content and social functions related to the gaming culture”. The CEO of the company, Antonio Cabrera Almeida, with the prize “committed to a new sector”, with a “growing market and a gigantic potential on the whole planet”.

– What does it mean for the TGX project to get the first Premio Emprendedores 2018?

“This award is for the entire team and is a huge recognition for our work. We are a young company from the Canary Islands and our activity is limited to the gaming and video games sector. It is a growing market with huge potential all around the world and where we want to find our place. It is an industry that has more than 2 billion followers around the globe, more than 19 million in Spain and 800,000 in the Canary Islands. It can have positive impacts in the regional and national economy, in the creation of jobs and the diversification of the market. The Premios Emprendedores Fyde CajaCanarias are the longest running in the Canary Islands, and are granted to innovative, creative, scalable projects with entrepreneurial spirit. With the prize we consider that our future is recognised with a commitment to a new sector. Everyone in the Gaming Experience team is very grateful, because the fact that our work has been appreciated is always a cause for celebration that encourages us to continue in this line and improving.”

– What stage is the TGX project in now?

“Now TGX is in the beta phase. The platform integrates services, content and social functions related to the gaming culture; all in a platform that helps users to develop their identity as a player. For the companies it is powerful, direct channel rich in content and in direct connection with their target audience. It is an advanced tool, carefully engineered for access to the competitive gaming market, in a global manner, with many possibilities. In addition, it develops physical events with the additional support of the platform. We are in continuous development and improving in the day to day, designing new lines of business and services that are provided, first of all to our partners, so that at the appropriate time they are opened up to the whole world. Many of these projects will be published imminently, such as our mobile app or spectacular in-person events, always looking for excellence. That’s the philosophy of the team, and myself, because I believe that it is necessary for any company. Innovation and efficient work thinking about your audience, which in our case is composed both by the gamers, and the brands that are interested. In other words, TGX is something that must never stop innovating or be “complete”, as it will always continue to integrate new services. Now it offers some which are very powerful, but soon it will offer many more hoping to surprise.”

Who are the main investors of TGX?

“We got a round of investment of 600,000 euros. Gaming Experience has investors from the Canary Islands and international, related to the world of technology, finance, commercial trading. They provide a great added value to the experience of more than 15 years in the sector provided by the team and myself. We are currently negotiating a new round with national and international investors that have seen the potential of the company and which coincide with my business vision. I thank them for the confidence placed in the project. We hope to close this soon in order to report all the details.”

– How will the investment be used?

“It’s all part of GX and TGX. Obviously, maintaining a structure with 24 direct workers and more than 40 external partners has a significant cost, but luckily we are doing everything in our business plan, fulfilling the forecasts to make TGX a meeting point for everyone interested in gaming and e-sports. It will be used for the development of the platform, new sections, new online and physical events, partnerships with major brands, actions for new users …… and internationalization, putting the focus on Latin America. At the strategic level this investment will give us a foothold nationally before we go international.”

– What is the main competition of the TGX platform?
TGX aims to offer the user a complete experience that covers all their needs as a gamer and with a single click. By trying to provide a “360°” experience there are many initiatives that may be considered as competition, from content producers to social networks; but is not in our philosophy to consider them as such. In fact we have designed TGX to be a gaming environment, so that others also see advantages in its use to develop their gaming business initiatives.”

– What are the pros and cons that you have found in developing this project from the Canary Islands?

“I like to think that the Canary Islands is the best territorial area for business throughout Europe, although it has committed to a change of business ecosystem. But it is all part of the process. We suffer the inconvenience of a start-up which is beginning in the market and has to learn the rules of the business in its region, country, sector …. Personally I think the advantages outweigh the disadvantages. We have the best taxation of all Europe, with instruments like the Canary Islands Special Zone (ZEC), which we belong to since the creation of the company, or the RIC (Canary Islands Investment Reserve), which reduce the tax burden (essential when starting a business) and this is a good source of investment attraction on the international level. The quality of life and the talent available are also positive factors.”

– What are the main obstacles found in spreading the eSports?

“The sector is developing. It has to become a lot more regulated and professional, it needs to get settled, become established. There are many companies that are working on this, and even institutions, like the Government of the Canary Islands, that is making an effort to ensure this. We have to understand the more than 19 million Spanish gamers, foster their culture, listen to their needs. The eSports are a small part of everything covered by the video games industry, and they must also be promoted. It is important that they are normalised, for companies, brands and institutions that are not apparently related to them, such as a bank or a food company, understand the potential and also commit to support them. We are talking about a huge market which should not be left only to the technology brands. That is our way.”

– Are there official regional and national tournaments? Could the creation of these official and unified tournaments be a good way of developing the eSports?

“Internationally, of course. They exist on the national and regional level, and there are more and more, both organised by us and by the other companies. There are many different types and levels, but not only tournaments, there are also events, conventions and other types of initiatives that contribute to the development of the industry.

It is good that there is diversity and that the offer of eSports competitions, festivals and events is growing. But maybe, as you say, we need a structure to smooth the way. The information should be clear. We believe in joint projects. Most of the large companies in the sector could contribute a lot to each other. At TGX we are establishing partnerships which we think will be very beneficial for both parties.”

– What other eSports projects is Gaming Experience working on?

“Gaming Experience is working on several new very exciting projects although right now we can’t give out too many details. But we will very soon. I can tell you that we are marking a line with the work that we have done recently, such as IEM Experience or Intel Rising e-Stars, both driven by Intel Spain to support national talent (which is very good); or the Corsair League, which has become the major PUBG European league, one of the games of the moment.

We like to differentiate in our products. I firmly believe that to succeed we must be different, you can’t do the same as the rest. The new projects will be in that line and will be even bigger than those we have already done.”

Fuente: Publicado en Canarias Empresarial