As regards the international promotion of the incentive – one of the Consortium’s competences – it should be noted that it is carried out according to an action plan that has a multiannual programming framework 2014-2020 in accordance with the validity of the European Union Guidelines on national regional aid.
All promotional activities are included in the Promotional Plan 2014-2020 approved by the Governing Board. This document is reviewed every year so as to know in which countries and sectors action should be taken. In July last year, a complementary planning was proposed to attract Brexit-derived investments, and for the prospecting in the Chinese market.
According to the data, in 2018, the ZEC carried out one hundred annual actions, mainly focused on economic sectors that are especially sensitive to the special features and potential offered by the Canary Islands, such as: the audiovisual sector, Information and Communication Technologies (ICTs), technology and innovation, outsourcing and business services, renewable energies, services linked to port infrastructures and tourism-related infrastructures, as well as distribution, logistics and transport and the blue economy.
As a result of its promotion strategy, the ZEC has attracted investments from over 40 countries in sectors which are strategic for the regional economy. This has placed the Canary Islands in the spotlight for new companies that value taxation with legal certainty and the privileged geostrategic situation of the archipelago regarding international markets.